PROJECT DETAILS

CLIENTReebok
SERVICESPublic Relations, Celebrity Integration, Product Seeding, Product Launch Event
TALENTKim Kardashian, Jessica Alba, Whitney Port, Hugh Jackman, Karina Smirnoff, Rosario Dawson And many more

Product Launch

Over the coarse of 5 years, KFPR secured 100+ celebrities to attend Reebok events and paid appearances as well as 250+ celebrities seen wearing Reebok apparel and footwear through organic seeding. The main goal of the campaign was to broaden awareness  of Reebok apparel and footwear. The mechanics of the campaign involved different types of collaborations with celebrities such as paid appearances, organic product seeding and endorsement deals.